"This last ball conference we had with The Rock during a CEO session, which is a smaller one—it wasn’t all but 6,000 people—I broke down how your brand becomes the engine to your flywheel. Let me say that again: Your brand, your influence, becomes the engine to your flywheel. For example, PBD Podcast feeds Minnect, the Minnect app that gives me questions feeds our consulting firm—that’s a flywheel, but it all starts off with the brand. PBD Podcast, and Instagram, and Twitter (X), LinkedIn, feed into our merch. Our merch—we sold two years ago, three years ago, 690 pieces all year—last year, we sold 120,000 pieces of merch because of the influence of the brand. So you need a big brand to drive your flywheel of businesses that you’re doing. By the way, the same goes as well with podcasts—the bigger the brand you have, the better the guests you’ll get, the better the guests you’ll get, the better the sponsorships you’ll get, the better the sponsorships you’ll get, the better the opportunities you’ll get."